Heya,
I just installed the new, "scoring enabled" bounce handler - let me
know if anyone sees any weirdness from it (ie: random unsubscribes, etc)
Also:
From: Andreas Grau
This whole strategy is based on punishment: Each time you don't accept my message, I will remember And one day, enough is enough, and I
have a long memory, I will kick you
This is an interesting way of looking at things
I didn't think of
the actions being against the actual email address, rather whatever
system that handles that email address
There are a few safeguards -
the most notable being the, "You've been unsubscribed" message
they'll received, once they do get unsubscribed
If they do get
unsubscribed, there's nothing that stops them (well, if you don't
have the blacklisting turned on), that'll stop them from re-
subscribing
The scoring will be reset after an unsub
Saying that, I will make an easy way to reset the entire bounce
scores
Shouldn't be too hard :)
An accepted e-mail after a hard-bounce clearly (?) shows that the prior hard bounce was an error elsewhere
An accepted e-mail after a soft-bounce "mailbox full" showed that
the owner has emptied his mailboxSome sort of a 'tit for tat' strategy would be more fitting, imho http://en wikipedia org/wiki/Tit_for_Tat But then, I have no idea if the problem really is big enough to justinfy (sic!) the efforts
These are good ideas and are, another step towards something smarter
- at the moment, I'm not sure if it's worth it to get it up and
running
It's also easier to say, "hey, this bounced!" than, "hey
this didn't bounce", and tally that all, since the amount of
addresses that bounced should, hopefully be less than the entire
subscription list :)
I think once this feature is in the wild, I'll get some good feedback
on what's going on
One thing that should probably be changed is have the, "You've been
unsubscribed" message be tailored, so the person knows they've been
unsubscribed because of bouncing instead of perhaps a surprise
- AOL addresses are notorious bouncers - shall they have an extra credit before removal
This is already entirely possible - you can setup a rule (I think
one's already set up) dealing with AOL addresses, you can tell the
bounce handler to score the bounce, "lightly"
Which, is nice
- Do we need a report "20% away from removal", so the list owner can proactively engage with these candidates In commercial environments, this may give bonus points for customer orientation
Not the worse idea - I know a lot of people like to play with their
list and admin as much as possible
I think that's what I liked about
how the bounce handler currently worked - when you got a soft bounce,
you'd get a report telling you something's up - but then again, when
you get 20 of these (or so), per mailing, the noise of these messages
gets a little much
At least your idea would let you look at the problems at a glance
Thanks for the feedback!
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