Re: v6 Tracker Plugin Preview

 
From: "Mary Ann Kelley" <maryann@PROTECTED>
Date: November 29th 2012
It will be interesting to see how this changes open rates. Nice work. It seemed like Tracker opened they data very quickly for you in the video. Do you think that will be the norm even for installs that have years of tracker data to sift through?
Warm regards,

Mary Ann





On Nov 29, 2012, at 7:45 PM, Justin J wrote:

* An, "open" is recorded, when a, "clickthrough" is recorded when no "open" is previously recorded.

What this means, is this:

Opens are counted when a special embedded image is loaded from the email message you send out. This works well, except when images are not displayed by default by the mail reader, which is often the default for mail readers, or if you're sending out a PlainText message, which does not support embedded images.

To counteract that, Dada Mail supports simply counting a "clickthrough" also as an, "open", if it hasn't also already recorded an open for that specific user, and that specific email message. This is going to lead to a potentially higher - and more accurate open rate in Tracker.

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