Re: iOS unsubscribe

From: "Mary Ann Kelley maryann@PROTECTED [Dada Mail Developers]" <dadadev@PROTECTED>
Subject: Re: iOS unsubscribe
In-Reply-To: (no subject)
Date: January 6th 2017

On Jan 6, 2017, at 3:36 PM, Justin J justin@PROTECTED [Dada Mail Developers] <dadadev@PROTECTED> wrote:

I understand the whole thing about stopping automated processes, but I don’t think this has to be automated to that degree. Just inserting the same link that is at the bottom (the one that takes them to the unsubscribe page) would work fine. And being able to switch the order (link first, then mailto:) would at least get gmail working right even if iOS still sends an email.

You would have to edit this in-code.

It seems inefficient for each list manager to have to handle this in code and keep up with manually making the change after each update, when this is a trend that isn’t going to go away. If anything, more email providers are going to use this. As it is, Dada is forcing them to use the option that doesn’t do what it is supposed to (unsubscribe the email) and makes work for the list manager (by generating a reply that has to be manually dealt with). I can’t see how this is an advantage to anyone.

Subscribers don’t understand how this works, so it is confusing to them as well. Here is a recent exchange (read from the bottom up):

On Jan 6, 2017, at 3:40 PM, the subscriber wrote:

Sorry there was an unsubscribe link on the top of the email.  Your company my want to remove that so you don't get more emails.   Thank you for your reply

Sent from my iPhone

On Jan 6, 2017, at 8:55 AM, the list owner wrote (auto-reply):

Thank you for your reply. If you wish to unsubscribe, please use the unsusbscription link at the bottom of every mailing (replying does not unsubscribe addresses). If you have any trouble with the link, please let us know. Have a great day!

On Jan 5, 2017, at 8:54 PM, the subscriber wrote:

iOS Mail sent this email to unsubscribe from the message “subject line here”.

Mary Ann
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