Dada Mail v6.4.0 Beta Released!

From: "Dada Mail Announcement List" <justin@dadamailproject.com>
Subject: Dada Mail v6.4.0 Beta Released!
Date: May 10th 2013
Dada Mail 6.3.0 Released

Dada Mail SIX FOUR ZERO Beta Released

Dada Mail is a Contemporary Mailing List Manager, enabling you to easily run a verified mailing list that your subscribers can trust, right on your own website. v6.4.0 is our latest, beta release. Take a tour of what's new:

See what's new in v6.4.0

See what's new in v6.4.0

The stable release of v6.4.0 will be released within a few weeks, as we put this version through its paces, update the docs and the Dada Mail Manual, and go through the feedback we receive from this development release.

What's New? (Changelog)

Unsubscription Process: Vastly Simplified

The unsubscription process for Dada Mail has been redesigned, and has been vastly simplified.

All mass mailings require an unsubscription link to be present in the message itself. This unsubscription link is now unique to the list, mass mailing and subscriber it's sent to.

Clicking the unsubscription link will bring the subscriber to a screen, with a simple form, which only requires that they fill out their email address. An optional email address hint can be shown, to help subscribers know which email address of they're subscribed with. Once a subscriber has filled out their email address and submitted the form, they will be unsubscribed immediately.

This unsubscription link will be removed in discussion lists, so replies will not potentially re-send the unsubscription link of a subscriber, to the entire mailing list. Unsubscription links will also be removed from archive messages.

To make the unsubscription process as simple and fool-proof as possible, many of the advanced options that were available in the mailing list's control panel have been removed. This was done to make 100% sure that users of Dada Mail were following email best practices, as well as following the newest revision of the CAN SPAM 2008 revision.

Unsubscriptions are now tracked, and data can be viewed/exported in the Tracker plugin. The date of the unsubscription, IP address, subscriber email address, mass mailing the unsubscription was made from, and the mailing list name will be saved.

More information about Dada Mail's Unsubscription System can be found in the new feature overview for unsubscriptions:


Tracker Plugin

Tracker Preferences: Simplified

Tracker preferences have been simplified, to make sure as much data is collected by default. You may now track clickthroughs automatically, or manually; track message opens directly or indirectly and track with or without your email data.


Work has been done to make the index of mass mailings data and graph render faster. Expect speedups of 2x-5x.

Opens: Total + Unique Reported

Message Opens are now reported as both the total amount of opens recorded per message, as well as unique opens per message/subscriber. The percentage of unique opens/total subscribers is also shown.

Subscriber Activity

Message data is now reported by subscriber, as well as by IP/location/Over Time. Activities such as message opens, clickthroughs, unsubscribes and bounces are shown per-subscriber in chronological order. Subscribers are sorted from most active to least active, allowing you to easily see who your busiest members are, and what they're doing.


Subscriber Unsubscribes are now logged in Dada Mail and reported by the Tracker plugin. a seperate tab in the message Tracker shows a list of all unsubscriptions; data is also broken down by domain name, and graphed over time.

Total Recipients Logged

Dada Mail has the ability to only send a mass mailing to part of a mailing list, but up until now, only logged the total subscriber count. Now, Dada Mail will log both the total subscriber count, plus the total count of recipients that are sent the message. This will help Tracker message reports to be more precise.

csv Export Email Lists: Soft/Hard Bounces, Unsubscribes, Email Activity

Tracker supports csv exporting email addresses for soft/hard bounces, unsubscribers, and email activity, for each message.

Partial Sending Options Expanded

Partial List Sending has now been expanded to allow you to search both with what could be in your list (equal, like), as well as what may not be in your list (not equal to, unlike).

You may now search for more than one term, per field, at one time - example: a First Name of either Justin, OR John. This is done by simply listing the various search terms you'd like, separated by a comma. For example, First Name is Like Justin,John

Dada Mail!

Dada Mail helps you with managing an email mailing list, offering complete support for safe, closed-loop opt-in subscriptions, sending out mass mailings, keeping message archives and allowing you to share your messages in lots of neat ways.

You run Dada Mail on your own web hosting account, giving you complete control over your valuable mailing lists. Do It Yourself - Dada Mail is designed for small businesses in mind, to provide an economical and extremely flexible solution to reach out to your customers, fans, friends, business partners and clients. There's no monthly fee to use Dada Mail, based on sending amount or otherwise.

Interact with Dada Mail through your web browser, making Dada Mail available anywhere you have a connection to the Internet, your business computer, your smart phone, your iPad, or any other computer, while on the go.

Dada Mail is rich with features, but tries to Keep It Simple. Dada Mail is designed to favor flexibility, extensibility and ease-of-use over core speed or extremely flashy but hard-to-use features. We ship Dada Mail with sane default mailing list preferences, so you can start using Dada Mail, without causing a faux pas and keeping your subscribers happy.

Dada Mail is designed to be installed, setup and understood by regular people who have websites, but packs enough advanced features to entice more proficient users. If you've installed a bulletin board or web blog software, you can install Dada Mail.

Dada Mail can scale. Install Dada Mail on most any basic hosting account and start sending out messages right away. Mailing List growing? Switch to sending with a more powerful third-party system, like Amazon SES, where there's potentially no limit on the number of emails you may send - all without having to change mailing list mangement systems or your hosting.

Dada Mail is free software that you're able to use, modify, share and enhance under the terms of the GNU General Public License. Dada Mail is written in Perl because we love Perl. Open Source software is easier to keep current, bug free and working great and our development is open for anyone to check out or even help out.

Dada Mail is named after the Dada Art Movement, comprised of in part of an incredibly creative pocket of free thinkers that expressed themselves without boundaries during the horrific time of WWI. Dada defies actual definition (by design!) and we'd like to be surprised and delighted to learn how you use Dada Mail!

Justin J
Lead Dadaist
The Dada Mail Project

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