Re: Feature Request For Comments: automatically adding UTM query string parameters/Google Analytics Integration

 
From: "Justin J justin@PROTECTED [Dada Mail Developers]" <dadadev@PROTECTED>
In-Reply-To: (no subject)
Date: July 5th 2017
Here's a followup to this feature, as I've done a bit of work on this, and would like to ship something, before I go! 

See the attached screenshot - you'll find this in the, "Send a Message"/"Send a Webpage" screen under the, "Options" tab:


* Add UTM parameters to links with the following domains: 

This enables/disables the feature. You can then set exactly what domains get the UTM parameters. If you leave this blank, all links will get the UTM parameters.

The rest of the options are the actual UTM params you'd like set. "Source" and, "Medium" will have defaults, which you may change. "Term" can be set, but Dada Mail will attempt to extract the text wrapped up in your <a> tag, and use that. That way if you have multiple places each link is at, you can figure out just which link was pressed. Neat! 

There's ways to override these params for specific links. One is to just set the params manually in the link itself: 

Stuffed Animals!
</a> 

"Term" will stay, "click here", and not, "Stuffed Animals". The other option is to put it as a attribute in the <a> tag itself: 

<a href="http://example.com/page.html" data-utm_term="best+deals"> 
Stuffed Animals!
</a> 

"Term" will now be, "best deals". This works for all the UTM params. 
 
And, that's about it. Useful in its current form? Ideas for the second revision? 

Just to clarify, these terms are used in conjunction with a website analytics platform like Google Analytics. So, when someone clicks a link in your newsletter message, you can track visitations from Google Analytics and know that, "hey, they came from the newsletter". Dada Mail's Tracker plugin can work just fine in conjunction with this, so you can use both systems at once. 


Cheers, 


-- 

Justin J: Lead Dadaist. 
url:         http://dadamailproject.com
email:    justin@PROTECTED
twitter:  @dadamail
skype:   leaddadaist

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On Jun 25, 2017, at 6:20 PM, Justin J justin@PROTECTED [Dada Mail Developers] <dadadev@PROTECTED> wrote:



I'm considering adding a feature in Dada Mail, where all outgoing links (or only ones you care about per domain...) are automatically (and hopefully intelligently) appended with UTM query string parameters, so that you can integrate email messages you send out with Dada Mail with Google Site Analytics. Basically it'll allow you to understand if people are coming to your site via the mass mailings you send out in Google Analytics. 

I'm sure people do this now, but it's a manual process. This would make it as easy as it can be - and of course, something that's optional. 

For this type of feature, is there anything that is a must-have? I'd like to release something useful within the next few weeks, then build upon the feature in the future. Getting something that useful out asap is my first concern, but if it's not useful, then why bother? 

-- 

Justin J: Lead Dadaist. 
url:         http://dadamailproject.com
email:    justin@PROTECTED
twitter:  @dadamail
skype:   leaddadaist

Dada Mail Announcements: 
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